20+ years building communications and content programs from scratch, leading and building teams, and creating award-winning marketing strategies at GitHub, Indeed, Twitter, and Cisco. Former journalist. 20225 Content Marketing Institute Best Blog winner and Content Marketer of the Year finalist.
LinkedIn →I specialize in brand storytelling, messaging, and multi-audience product communications. Delivering programs that drive measurable revenue and adoption.
With over two decades of experience building teams and programs that reach consumer and enterprise audiences, I've consistently helped companies shape narratives in fast-moving technical landscapes.
Whether you're launching a new product or scaling an established platform, I'll help you tell your story and drive results.
Case studies showcasing multi-audience strategy, AI-powered workflows, and business impact
Transformed GitHub's blog and changelog from informational properties into primary revenue drivers with AI-powered workflows and product-narrative alignment.
Repositioned GitHub's annual developer data report into a marquee brand moment, leading a team that translated AI/ML trends for technical and business audiences.
Built AI tools to scale messaging, content creation, and repurposing across several programs and audiences, cutting production time while lowering cost per acquisition.
Built Indeed's first enterprise thought leadership platform from scratch, translating complex platform capabilities for C-suite and technical buyers.
Built Twitter's first B2B product comms function from the ground up, establishing strategy, governance, and multi-platform presence.
Content Marketing Institute Best Blog 2025 (GitHub). Finalist for Content Marketer of the Year. Consistent tier-1 media coverage across all roles.
Content Marketing Institute
Finalist, CMI 2025
WSJ, Forbes, TechCrunch