Alexandra Krasne
I’m a journalist turned marketing leader who creates calm amid chaos. With 20+ years experience translating complex technical concepts into compelling narratives, most recently in the AI and software development space, I’ve worked on programs that reach enterprise and consumer audiences in a number of industries. As a leader, I’ve built, mentored, and led high-performing global teams. I’ve helped some of the world’s most visible brands find their voice and build programs that drive real business impact.
Featured Work
GitHub Blog & Changelog
Transformed GitHub's blog and changelog into product communication vehicles and primary revenue driver. Won Content Marketing Institute Best Blog 2025.
Octoverse Data Report
Repositioned GitHub's annual developer data report into a marquee brand moment, translating AI/ML trends for technical and business audiences.
Lead with Indeed
Built Indeed's first enterprise thought leadership platform, translating complex platform capabilities for C-suite and technical buyers. Secured WSJ, Forbes, and Today Show coverage. Led comms for annual conference and grew event 5x.
Twitter B2B Marketing
Built Twitter's first B2B marketing function from the ground up, establishing strategy, governance, and multi-platform presence including a new marketing destination. Led global launch of marketing.twitter.com and marketing social handles in 14 key markets.